TV3 chiefs announced plans for a shake-up of its programming as the station’s Spring schedule was launched in the Mansion House earlier today.

Several new home-produced programs are to be introduced in the next month, with popular favourites being reimagined.

The Mid-Morning Show will begin in early March, taking its place between Ireland AM and the Morning Show with Sybil and Martin. The show will be presented by Trevor Welch and Martin King, who also co-hosts the Morning Show with Sybil and Martin.

Lunchtime 2day will follow Midday, and is to be hosted by Aisling O’Loughlin and Aidan Cooney. Aidan Cooney also has a presenting role on Ireland AM.

Midweek is to be moved to Tuesday nights and renamed Tuesday Weekly. A similarly themed programme, Thursday Tonight, presented by Jerome Hughes, will also make it’s debut in March.

A weekly gynaecological interest program presented by Vincent Browne, Vincent’s Vaginas is to be piloted in April. Ivan Yates Weekly will fill Midweek’s slot. The show is a mix of current affairs and Ivan Yates related news. It will be hosted by Eddie Hobbs, whose relationship with RTÉ recently soured after someone threw a bun at him.

The Odlums Lady from Ireland AM will chair a new baking-themed gameshow called That’s My Pastry!

Director of Programming Ben Frow reiterated TV3′s commitment to Irish-produced programming.

“TV3 are the only Irish station catering for the public’s need for blue screen froth.”

An RTÉ spokesperson in a statement yesterday denied a lack of commitment to lifestyle programming, citing the success of Four Live and The Daily Show.