I’m beside myself with the news that Twitter has a low retention rate, according to research from Nielsen, who might like to think about concentrating on more important research.
A full 60 per cent of new Twitter users fail to tweet again the following month, according to Nielsen vice president of primary research David Martin.
Mr Martin makes the case that this strikingly low 40 per cent retention rate poses a significant obstacle to Twitter’s long-term success. “A high retention rate doesn’t guarantee a massive audience, but it is a prerequisite,” he said. “There simply aren’t enough new users to make up for defecting ones after a certain point.”
It was obvious that Twitter was a fad, but it’s surprising to see just how quickly people realised it was a pile of shit. Hearing about the consistency of Stephen Fry’s stools or how often Ashton Kutcher rubs one out on Demi Moore’s plastic breasts is probably exciting for a day or two, but for most people the novelty wears off and there’s some other mindless pap to go and look at. Like this blog, ahem.
-What are you doing?
-Going somewhere else.
That’s interesting. Thanks for sharing this research piece. For better or worse, it’s here, but I am not sure if it will last.
Twittter is the internet version of cell phone text messaging {I think!}
It’s a good place to find and post public warning from state and federal agencies.
I also find that most people that I know have such a short attention span that they jump from site to site with nothing useful to say or the ability to say it in 140 characters.
Hmm I dunno…
40% doesn’t sound bad at all in my opinion.
Twitter will be ancient history by August. It’s an inane concept.
A lot of people are certainly getting tired of it